Things people are a little wary of lately:
1. Texans.
2. Old white men who tell you how to invest.
3. General Motors.
So why not emphasize all three in one spectacularly dumb ad?
"We're putting our money where our mouth is."
Right, wouldn't that be the bailout money?
This spot does almost the opposite of it's intended effect. If you want to restore consumer confidence, don't stick some wooden representation of all the old-money plutocrats who are making out just fine during the recession in front of the camera basically admitting that their cars were crap, but now talking about how he'll betcha that these are cars are suddenly great now.
I would not take that bet.
60 day money back? So what?
How about, "If you don't like the car. Bring it back. Period."
*That* would be a bold statement. That would make me sit up and go, "whoa, they must have really overhauled General Motors."
It'll be interesting to see how sales are in the next quarter.
In the meantime: Still the best car spot I've ever seen.
The second best.
-J
I concur. I couldn't believe the stupidity of this ad. Kind of surprising, given their other campaign that basically says "okay, we screwed up, not we're gonna fix it."http://www.youtube.com/watch?v=a-oEudd6AYM
ReplyDeleteThis one belongs in 1984 with that second best commercial.
BTW digital displays were all the rage in 1984, but didn't last long. My 2003 Impala does not have them.