One of the best "public service announcements" I've seen in a while.
(Warning: Mildly NSFW, if your employer is particularly prudish)
I really like this because it lampoons those ridiculous ads for household cleaners featuring cartoonish mascots. Who was the guy who came up with the of idea associating fun and cartoons with cleaning products?
The other reason this works so well, is that the message connects perfectly with the joke. We're made to feel uncomfortable, and unsafe - exactly the point that the spot is trying to get across.
The interesting thing here, is the ad directs you to peopleagainstdirty.com, a site which provides information on the hidden dangers of household cleaners. It seems like this is some kind of grassroots, environmental group, but in fact, the site is sponsored by method environmental cleaning products. So really, this is just one company subversively criticizing other companies that make the same products, which is nothing new.
Still, great ad. Very funny, very creepy, very effective.
Thanks to my friend Greg for the link.
-Jay
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