Super-sleuth Janis Schellenberg had it figured out all along.
An update to the out-of-home teaser campaign that confused a goodly chunk of Winnipeg was unveiled this past week.
As it happens, it *was* for Birchwood Automotive Group.
I still think the single flaming log with the .ca extension was a bad idea.
I think a .com or .ca or whatever address is, on its own, a kind of call to action.
You're unconsciously asking people to visit a website, but leaving them guessing about where to go.
I guess you can make the arguement that it was meant to be a teaser, but I don't think it could obviously be interpreted that way. This wasn't the Cloverfield campaign, ominously depicting a headless Statue of Liberty and a date. That generated buzz. The log generated confusion.
Anyways, the new Birchwood site looks good.
Mystery solved. I am now going for coffee and a Scooby Snack.
-Jay
BAH! it is a lame teaser campaign. oh well it wasn't my hard earned cash wasted!
ReplyDeleteIt's pretty silly of Birchwood to think their new website deserved a teaser campaign. If you're going to tease me about your new website, it better have more than a flaming log.
ReplyDelete