Corporate Express #1 Corrugated Paper Clip

For a copywriting exercise, we were asked to write and design an ad for Corporate Express Paper Clips. The point was to take a simple product, and make it as interesting and engaging as possible.

Here's mine:




























The copy reads:

Corporate Express #1 Corrugated Paper Clips are thrice inspected for balance, aesthetics, and structural integrity.

It would be unwise to trust your company’s quarterly sales report to anything less.

That’s because Corporate Express #1 Corrugated Paper Clips are the nadir of metal fasteners. Each clip is three-point quality inspected before being packaged. Each clip is lovingly twisted to
fastening perfection by one of the team’s 45 technicians*, under the auspices of Swiss metallurgist Bertolt Kroner.

You can rest easy knowing that your report has been secured by the stationery world’s premium metal fastener.

*From left to right; Bertolt Kroner, Alanna Shadle, Caterina Gosse, Lue Rojek, the Corporate Express #1 Corrugated Paper Clip, Genevieve Caravetta, Penelope Wentzlaf, and Kenneth Diamico.












Just some of the distinctive advantages available in every box:

Corporate Express #1 Corrugated Paper Clips come in a handsome battleship grey, fire engine red, policeman blue, dinosaur green, and other enticing hues.

Corporate Express #1 Corrugated Paper Clips are machine-tooled in the United States of America, by proud members of the International Union of Office Supply Manufacturers Local #252.

Corporate Express #1 Corrugated Paper Clips are Opti-Coated™ for a smooth tactile experience – easy on overworked hands.

Corporate Express clips are fully compatible with household, business and industrial magnets.

Corporate Express #1 Corrugated Paper Clips employ a standardized design for use by men and women, and have recently been calibrated for use by left-handed persons.

Corporate Express #1 Corrugated Paper Clips are free from strong scent, making them ideal for persons with odor sensitivities.

Corporate Express clips can be used with any weight of paper, including 80lb cold press.

Corporate Express is a proud member of the Chlorine Free Products Association, and all of our clips are 100% chlorine free.

If dropped in a workplace mishap, Corporate Express clips are resonance-attuned to produce the perfect *ting* upon contact with a linoleum floor for no-hassle location. On carpet, the clip will produce a soothing *plip* sound.

Visit us online at corporateexpress.com to learn more about Corporate Express #1 Corrugated Paper Clips, and our soon-to-be-released #2 Clip.



-Jay