1) A great article on Gawker/Defamer about viral marketing.
From the story:
The problem: these viral internet phenomenon have a habit of presaging exactly nothing. The ten year wait since Blair Witch for the next Blair Witch should be some indication of exactly what that kicked off. The thing about viral phenomenon is that they are dependent about the element of surprise, coming at you an unexpected way, from the corner of your senses that is undefended against PR flimflammery. And surprise is by definition, impossible to replicate.
2) Why I want to be a film blogger when I grow up.
3) Getting back to negative attention... watching a cute cartoon dog die in a flood as his kitty friend looks on in helpless terror, does not making me a more conscientious environmentalist.
From the Register:
It's not Halloween, but a new climate change TV advertising campaign that begins tonight, which features a young girl watching a dog drown.
Kind of reminds me of this:
..but in a non-original, totally unfunny way.
Aw. <:(
I leave you with an anxiolytic for modern living:
Today's edition of the smartest web comic of our time.
It's 1 a.m., and I need a little PM to help me sleep...
-Jay
Nothing like convincing a child she's drowning dogs by keeping her bedroom light on.
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